Special Issues and Sections
Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers
-Rosa, Jose, and Madhubalan Viswanathan (2007) (Edited book),Advances in International Management Series, Joseph Cheng and Michael Hitt, Series Editors, Elsevier. |
Books
Subsistence Marketplaces - Emerging Insights
-Madhu Viswanathan and Others A collection of 21 recent publications reflecting emerging insights about subsistence marketplaces. All of these articles have previously been published in peer reviewed journals. |
Bottom-Up Enterprise: Insights from Subsistence Marketplaces
-Madhu Viswanathan This book is designed for two primary audiences – those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery.
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Subsistence Marketplaces
-Madhu Viswanathan Out of the global population of over 7 billion, approximately 2.5 billion live on less than $2 a day. Understanding and alleviating poverty is crucial to the development of sustainable marketplaces. In this book, through an immersive and interactive experience, we aim to a) provide you a fundamental understanding of subsistence marketplaces, b) offer a sense of how solutions can be designed for these marketplaces, and c) explore how these solutions work for different entities. We created this material for multiple audiences students, educators, managers, and policy makers and we intend it as a starting point rather than a culmination of learning about subsistence marketplaces. |
Voices From Subsistence Marketplaces: East Africa
-Steven Morse, Maria Grigortsuk, Francesca Lucchi, Ramadhani Kupaza, Madhu Viswanathan Voices From Subsistence Marketplaces: East Africa includes 9 true stories from amazing individuals living in poverty in regions of East Africa. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. Visit the immersive website for extra video content and an introduction to the book. |
Voices From Subsistence Marketplaces
-John Hedeman, Tom Hanlon, Srini Venugopal, Madhu Viswanathan Voices From Subsistence Marketplaces includes 13 true stories from amazing individuals living in poverty in regions of India. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. Visit the immersive Voices From Subsistence Marketplaces website for a preview of the amazing content. |
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
-Madhu Viswanathan, Gajendiran, S., Venkatesan, R. This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research. |
Research Archives
Review our internal list of research into subsistence marketplaces.