Education Resources
360 Videos in Subsistence Contexts
Poverty Simulation
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This is an online game designed to simulate what life is like for a woman living in poverty in India. Players guide the main character through the course of a week and make choices in response to events as they unfold
Play the Simulation |
Day in the Life Subsistence
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A series of “Day in the Life” videos produced by the Subsistence Marketplaces Initiative can be accessed below.
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Shakti Rising - A Movie Based Immersion
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Shakti Rising is a movie that evolved out of conversations between Madura Microfinance, a non banking finance company operating across Tamil Nadu, India, that provides small loans to 400,000 rural women along with products that expand market access, and Usha Rajeswari, a documentary filmmaker.
Learn more about the project The movie, edited for educational purposes, can be accessed here: Shakti Rising (52 min) Shakti Rising (1 hr 24 min) |
Immersion Exercises for Understanding Subsistence Marketplaces and Designing Solutions
Subsistence Interviews
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Subsistence Consumer |
Subsistence Entrepreneur |
NGO |
India |
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Tanzania |
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Argentina |
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Books
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Bottom-Up Enterprise: Insights from Subsistence Marketplaces
-Madhu Viswanathan This book is designed for two primary audiences – those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery.
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Subsistence Marketplaces
-Madhu Viswanathan Out of the global population of over 7 billion, approximately 2.5 billion live on less than $2 a day. Understanding and alleviating poverty is crucial to the development of sustainable marketplaces. In this book, through an immersive and interactive experience, we aim to a) provide you a fundamental understanding of subsistence marketplaces, b) offer a sense of how solutions can be designed for these marketplaces, and c) explore how these solutions work for different entities. We created this material for multiple audiences students, educators, managers, and policy makers and we intend it as a starting point rather than a culmination of learning about subsistence marketplaces. |
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Voices From Subsistence Marketplaces: East Africa
-Steven Morse, Maria Grigortsuk, Francesca Lucchi, Ramadhani Kupaza, Madhu Viswanathan Voices From Subsistence Marketplaces: East Africa includes 9 true stories from amazing individuals living in poverty in regions of East Africa. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. Visit the immersive website for extra video content and an introduction to the book. |
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Voices From Subsistence Marketplaces
-John Hedeman, Tom Hanlon, Srini Venugopal, Madhu Viswanathan Voices From Subsistence Marketplaces includes 13 true stories from amazing individuals living in poverty in regions of India. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. Visit the immersive Voices From Subsistence Marketplaces website for a preview of the amazing content. |
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
-Madhu Viswanathan, Gajendiran, S., Venkatesan, R. This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research. |
Supplementary Materials
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Assignments related to interviews, ecology videos, Day in the Life videos, and analyses of readings and book chapters can be found here.
Projects Instructions for group projects and case analyses can be found here. Presentation: Case Study in Bottom-Up Design Presentation: Additional Project Sample Details |